Christine has been sitting having a few cocktails with a friend in the city centre. They’re both feeling in good form and fancy meeting up with some of their other mates. Christine loves her iPhone and uses it to launch imobigo which she downloaded for free from the App Store. The app shows her where the most people in town are on a map – she loves the simplicity and speed of this. A quick glance and she sees that most of her Facebook mates are at a new venue in town. She uses the mapping capabilities of the app to see that getting there will be a fairly cheap taxi ride for them. En route in the taxi Christine clicks on the venue icon on the imobigo map and opts to be sent today’s promotions for the club. Seconds later the code arrives and she shows the code to the door staff upon arrival and not only gets to skip the queue but gets in for free. She also gets 50% off her round of drinks which puts a smile on her face.
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